X CEO Linda Yaccarino Tuesday introduced that the social media platform has filed an antitrust lawsuit towards the International Alliance for Accountable Media (GARM) and the World Federation of Advertisers (WFA).
In a video posted to X, Yaccarino accuses the organizations – together with GARM members CVS Well being, Mars, Orsted and Unilever – of what Yaccarino calls a “systematic unlawful boycott” of the platform.
The chief cites a July report from the U.S. Home of Representatives Judiciary Committee titled, “GARM’s (International Alliance for Accountable Media) Hurt.” In response to the report,
By GARM, giant companies, promoting companies, and business associations participated in boycotts and different coordinated motion to
demonetize platforms, podcasts, information shops, and different content material deemed disfavored by GARM and its members. This collusion can have the impact of eliminating quite a lot of content material and viewpoints accessible to customers.
GARM was based in by the World Federation of Advertisers in 2019 in a bid to “assist the business deal with the problem of unlawful or dangerous content material on digital media platforms and its monetization by way of promoting,” in line with the group’s website.
Growing…
