New analysis from AA Automobiles reveals that 25% of UK drivers have purchased a automotive on-line with out seeing it in individual, up from 21% final yr.
The survey of over 10,000 motorists exhibits that almost half (48%) of those patrons opted for a brand new automotive from a dealership, whereas 44% purchased a used car by a vendor or on-line platform.
Solely 6% bought used automobiles from non-public sellers, and a couple of% did so from auctions.
Regardless of this shift, over 70% of drivers nonetheless want inspecting a car in individual, though this determine has dropped from 73% in 2022.
Many who purchased unseen had been reassured by elements like warranties (44%), respected dealerships (43%), versatile return insurance policies (21%), and detailed inspections (20%).
The information additionally signifies that high-quality pictures play an rising function in on-line purchases, with 35% of patrons extra probably to purchase a automotive on-line if the itemizing consists of premium visuals.
This determine jumps to 65% amongst youthful drivers aged 18-35, highlighting a rising demand for visually detailed listings.
James Hosking, director of AA Automobiles, stated: “An enormous-ticket buy like a automotive is a vital determination and folks need to really feel assured they’re getting the very best deal for his or her hard-earned money.
“The vast majority of drivers nonetheless want to go to a forecourt in individual, believing they’ll get higher worth for cash and fewer prone to find yourself with a automotive with any mechanical points or beauty flaws.
“Nonetheless, shoppers are rising more and more assured in shopping for a automotive on-line, which permits for larger comfort and entry to a greater variety of choices.
“Dealerships that provide the choice to purchase on-line and a user-friendly expertise can increase their buyer base throughout the UK, making it simpler for shoppers to search out the suitable automotive with out being restricted by location.
“However to make sure that patrons really feel safe in buying unseen automobiles, it’s vital that dealerships present the mandatory reassurances, similar to high-quality pictures and movies, warranties and return ensures.”
