Aston Martin is opening a number of new dealerships throughout the UK in a bid to assist improve buyer engagement via personalised service.
One of the crucial vital additions is the newly opened Aston Martin Birmingham in Solihull, strategically positioned close to the model’s world headquarters in Warwickshire.
This £10 million funding, made by Grange, a part of the Cambria Cars group, covers a 1,204 sqm space, creating 30 jobs and that includes a novel exterior design.
It provides a Q by Aston Martin buyer specification lounge, offering shoppers with the chance to interact with superior digital instruments to configure their personalised Aston Martin, alongside bodily samples to assist create their dream automotive.
The showroom homes eight fashions and features a class-leading seven-bay aftersales facility. The brand new Birmingham location builds on the opening of Aston Martin Edinburgh by Grange earlier this 12 months.
Aston Martin can be enhancing its presence within the north of England with the launch of a brand new 1,468 sqm dealership in Leeds, operated by Yorkshire-based automotive retailer JCT600.
This Brooklands-based facility provides a lounge and specification house for purchasers, with ten Aston Martin fashions on show. The positioning includes a nine-bay aftersales facility and a devoted components and equipment facility.
Each new dealerships are the primary within the UK to embody Aston Martin’s new ultra-luxury imaginative and prescient and company identification, drawing design inspiration from the model’s flagship world showroom in Manhattan.
Along with these main openings, Aston Martin is welcoming Marshall Motor Group to its UK supplier community. Marshall will characterize the south east of England, working from Sevenoaks.
Marco Mattiacci, Aston Martin’s world chief model and business officer, stated: “The funding in these landmark new UK retail areas comes on the good time, as we carry to market probably the most various, dynamic, and fascinating portfolio inside the ultra-luxury and high-performance automotive segments.”
Mattiacci additionally famous the energy of Aston Martin’s present mannequin lineup, which incorporates the brand new V12 Vanquish, the Vantage, the upgraded DBX707, and the DB12.
Aston Martin stated its UK supplier community will proceed to increase this 12 months and into 2025 together with a high-profile flagship location in central London subsequent 12 months.
