BYD is continuous to put money into its UK model consciousness by partnering with Cornwall’s Boardmasters surf and music pageant.
The occasion, which takes place at two websites on the Cornish coast between August 7-11, combines the Boardmasters Open worldwide surf competitors, the World Surf League and a music pageant at Watergate Bay, simply north of Newquay.
BYD is positioning its battery know-how and nil emissions automobiles alongside Boardmasters’ ‘Depart Solely Footprints’ initiative, which helps seashore cleans, sustainable transport options, native charity initiatives and a give attention to inexperienced causes.
The Chinese language model’s sponsorship of Boardmasters follows on from its huge sponsorship of Euro 2024, the place it’s an official accomplice for the soccer competitors this summer season.
The sponsorship of Euro 2024 will see the BYD model and automobiles showcased in particular person at stadiums throughout Germany, in addition to on print and digital branding throughout the competitors.
BYD shops can even be became hubs the place BYD prospects and potential prospects can have interaction with Euro 2024, the place there can even be competitors to win prizes.
As a part of its bold growth plan for the UK, BYD goals to confide in 60 retail websites throughout the UK earlier than the top of June.
Talking on the Auto Dealer What’s New On The Highway To 2035 webinar, BYD head of gross sales Simon Bisp acknowledged the problem of being the ‘greatest automobile producer you have by no means heard of’ and stated the Chinese language producer’s purpose in 2024 could be ‘to alter that narrative’.
“Our intention this 12 months is to ensure that is not the case for for much longer,” he stated, including that BYD’s determination to be the E-mobility accomplice for the Euro 24 championships was a strategic bid to spice up visibility.
“It is these sorts of strategic investments that can clearly enable extra prospects to seek out us and study us.”
BYD is seeking to quickly develop its automobile vary to have a automobile in each phase of the market throughout the UK by mid 2025.
