Cambria Cars and Ancaster have gone reside with Autofinity’s automated components and equipment ecommerce platform PiHUB.
Launching with Jaguar and Land Rover equipment by way of its Grange seller model, Cambria initially piloted PiHUB with the platform supporting its ecommerce equipment technique for its JLR companies with wider roll-out underway throughout the group together with Aston Martin and a number one motorbike model.
Cambria’s roll-out follows a five-fold enhance in JLR equipment bought within the first month of the system’s operation with a median transaction worth of £560.
Ancaster, which represents six manufacturers at 12 places in south and west London, Surrey, Kent and Berkshire, has additionally launched PiHUB for its Nissan model and is already reporting common transactions of £367.
Autofinity’s PiHUB resolution automates on-line equipment retailing with solely choosing, packing and posting requiring handbook intervention. The platform collates and uploads OEM equipment and components knowledge, and integrates with marketplaces together with Amazon, eBay and Shopify in addition to the group’s personal web site.
It means a model’s full vary of equipment, out of date traces and fast-moving service components might be marketed on-line whereas beforehand only a small choice might be marketed on account of time consuming handbook enter necessities.
Costs and components numbers are robotically up to date, lowering the time to marketplace for equipment and making buying easy. Right postage prices are calculated with integrations with different methods guaranteeing correct pricing.
For Cambria, beforehand, solely round 1 / 4 of Jaguar Land Rover equipment had been bought on-line on account of handbook importing of things, descriptions, pricing and pictures while inconsistencies had been attributable to knowledge inaccuracies, eroding margins.
Now the whole vary of 1,200 objects JLR equipment can be found on-line by way of a very automated course of. The mission has since been rolled out to Kia and Aston Martin with different manufacturers to observe.
Elements industrial lead and enterprise analyst William Hornsey, who has led the event of Autofinity’s PiHUB, stated: “Our platform supplies an ecommerce resolution for the profitable and widespread on-line retailing of equipment, the likes of which most seller teams have been unable to realize because of the handbook necessities of doing so and knowledge inaccuracies.”
