An “unique use nation retreat” is how luxurious carmaker Bentley Motors is describing its new flagship buyer expertise centre for rich consumers of its supercars.
A brief drive from Bentley’s Crewe manufacturing unit, the historic property was beforehand reserved as a non-public resident for Bentley chief executives, nevertheless it has now been absolutely refurbished into an unique area to welcome the carmaker’s most valued prospects who wish to bespoke fee the Bentleys of their desires.
Named The Mews, it’s an English nation house furnished with key items from the Bentley House furnishings assortment, permitting guests to be immersed within the Bentley model and way of life expertise. Entry is by way of a gate driveway framed by parkland that spans roughly 4 acres.
It has been designed to enrich Bentley’s established CW1 and manufacturing unit tour experiences, and collectively specific the model’s historical past and values.
Wayne Bruce, venture lead of The Mews and Bentley’s chief communications officer, stated: “Along with our esteemed buyer expertise centre, CW1 Home, the place we offer shoppers with an unique atmosphere immersed within the Bentley model, The Mews stands because the definitive House of Bentley. It embodies a seamless integration of heritage, luxurious, and exclusivity, set inside a tranquil but subtle ambiance that enhances the general model expertise.”
Like many luxurious automotive manufacturers and their retailers, Bentley has an engagement technique to supply memorable experiences for its rich prospects that improve their shopping for and possession expertise, comparable to a 5 day drive alongside a breathtakingly scenic route from the house of Bentley Motors in Crewe to The Macallan Property in Speyside, Scotland, whereas staying at luxurious residences and having fun with positive eating.
