Maserati has appointed Mariangela Del Vecchio to supervise its operations within the UK and Scandinavia following Peter Charters departure from enterprise.
Charters spent 5 years main Maserati within the UK, however the model has confirmed he has left “to pursue one other alternative”.
Del Vecchio changed Charters with fast impact and has labored within the worldwide automotive trade for manufacturers like BMW and Iveco for greater than 20 years, with management positions in advertising and marketing, gross sales, operations and digital transformation.
Charters instructed AM final yr that Maserati sellers ought to count on to see a change in fortunes this yr, with an inflow of latest merchandise and new company identification requirements.
In 2022 retailers benefited from the primary full yr of gross sales of the £190,000, 200+mph MC20 supercar. This joined the Grecale SUV (pictured), which Charters defined is a very powerful automobile in Maserati’s line-up to for the seller community by way of gross sales volumes.
The Maserati GranTurismo will have fun its seventy fifth anniversary with the arrival of an all-new £145,000 model of the two-door GT, in the meantime, with a GranCabrio on the way in which and the GranTurismo Folgore set to change into the model’s first fully-electric automobile with an anticipated price ticket of round £200,000. Maserati will make an electrical model of all its fashions by 2025.
Transferring nonetheless additional up the value scale, Maserati will even introduce a MC20 GT2 race automotive priced at round £350,000 this yr together with its 740PS, track-only Project24 hypercar – of which simply 67 shall be made.
