Vendor margin potential receives enhance with Autofinity information enhancement

Autofinity helps sellers obtain higher margins by boosting rankings on categorised web sites, making certain that autos are extra precisely described, resulting in greater residual values.

Utilizing its ViHUB platform, which aggregates detailed automobile data from a number of sources, Autofinity can now present automated, correct descriptions of normal and optionally available options.

Enhancing producer primary construct information – the data provided to the manufacturing line. implies that stand-out options resembling ‘cupholders’ or ‘seatbelts’ at the moment are featured.

In a real-world check, Autofinity discovered {that a} automobile listed on Auto Dealer as a “truthful value” was re-evaluated as a “good value” after making use of enhanced description information.

This enhancement, which recognized and highlighted optionally available options, resulted in a £1,778 greater worth for a similar automobile.

Chris Banks, chief options officer at Autofinity, explains: “Supply information typically accommodates a number of various data and directions crammed into one place which knowledgeable the manufacturing line of options required for whichever by-product was presently beneath development. It was acronym heavy and meaningless to the buyer. Our retail platform turned the information into one thing that’s related and wealthy for the buyer.

“We’ve enhanced the information a lot that the vendor can spotlight the automobile’s key options together with optionally available objects which might be fitted on the automobile over customary. The system is now so refined that it is aware of which items of kit is offered with every by-product which doesn’t depend on workers keying in highlights themselves.”